Flight 1
There’s one facet of airline branding that’s subtle, yet intensely symbolic. And best of all, it doesn’t cost a thing. It’s the flight number. In the age of rail, railroads often reserved lower...
View ArticleJune 16th, 2013
Welcome to the fifth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, new campaigns from South Africa...
View ArticleJingle: “You’re A National Priority” (1979)
Listen: National Airlines: “You're a National Priority” The two key pronouns in airline advertising — in all advertising, really — are “we” and “you.” Fundamentally, all advertising is a simple...
View ArticleJune 23rd, 2013
Welcome to the sixth issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, it’s the annual Cannes issue!...
View ArticleJuly 28th, 2013
Welcome to the eleventh issue of The Work This Week, a weekly roundup of new advertising, identity, and brand experience work from around the airline industry. This week, airline social feeds light up...
View ArticleAugust 4th, 2013
Editor’s Note: The Work This Week will go on a brief hiatus as I travel for work. It will return on Sunday, August 25th. Welcome to the twelfth issue of The Work This Week, a weekly roundup of new...
View ArticleNovember 24th, 2013
Welcome to Flyby Wire, a weekly look at new advertising, identity, and brand experience work from around the airline industry. This week: look up! It’s a bird! It’s a plane! It’s British Airways!...
View ArticleFrom bums on seats to the Wings of Man
Introduction On the first Monday in March, 1961, the unthinkable struck Eastern Air Lines: a deficit. After 26 years of profits, Eastern declared a loss of $3.6 million. The loss in 1960 marked the...
View ArticleDelta rebrands five classes of service
Delta Air Lines has announced a revamp of the “Delta experience” today with five different classes of service and new names to match. See if you can follow along. The long-haul international and...
View ArticleDelta’s new ad missing Bill Murray
I never really appreciated the movie “Lost in Translation” until I spent two weeks on an ill-fated business trip to Dubai. Watching it again afterward, that feeling of dislocated isolation really hit...
View ArticleNonstop to Cannes 2015
Last year, airlines had a spectacular showing at the Cannes Lions, with a Grand Prix, six Golds, eight Silvers, and eight Bronzes. Inevitably, this year’s performance (eight Silver, 15 Bronze) was not...
View ArticleNonstop to Cannes 2016
Another year, another booze-fueled, scandal-plagued ego trip on the French riviera. If that sounds harsh, perhaps it is. It’s easier to forgive the excesses of Cannes when they’re accompanied by...
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